Eyes Sting with Every Mascara You Use? Do Lashes Break After Parties? Are You Tired of Runny, Red Eyes and the Fear of Infection?


Sensitive eyes get worse for women over 50. Here are 5 tips for dazzling lashes and eyes, despite sensitivity. 


Eyes Sting with Every Mascara You Use? Do Lashes Break After Parties? Are You Tired of Runny, Red Eyes and the Fear of Infection?


Sensitive eyes get worse for women over 50. Here are 5 tips for dazzling lashes and eyes, despite sensitivity. 

#1. Use Eye Drops, Every Day. 

Prescription eye drops cleanse sensitive eyes. They create a protective film, preventing watering when you apply make-up.

#1. Use Eye Drops, Every Day. 

Prescription eye drops cleanse sensitive eyes. They create a protective film, preventing watering when you apply make-up.

#2. Place a Warm Towel Over Your Eyes. 

Do this 2-3 times a day before special occasions. It decongests tear ducts, giving you healthy, bright, and twinkling eyes. You’re sure to stay free of nasty gunk.

#2. Place a Warm Towel Over Your Eyes. 

Do this 2-3 times a day before special occasions. It decongests tear ducts, giving you healthy, bright, and twinkling eyes. You’re sure to stay free of nasty gunk.

#3. Avoid Lining Your Lower Lashes. 

The more you fiddle with your lower lash line, the more your eyes will water. Use a smudger to smoke your eyes out instead.

#3. Avoid Lining Your Lower Lashes. 

The more you fiddle with your lower lash line, the more your eyes will water. Use a smudger to smoke your eyes out instead.

#4. Stop Using Expired Make-Up. 

Mascaras and eye pencils and eyeliners - they all have expiration dates. Respect that. Expired eye products irritate sensitive eyes and cause infections.

#4. Stop Using Expired Make-Up. 

Mascaras and eye pencils and eyeliners - they all have expiration dates. Respect that. Expired eye products irritate sensitive eyes and cause infections.

#5. Buy Mascara Made for Women Over 50.

Mascaras are the most effective make-up product for silver queens. They bring out beauty enhancing lashes, without falsies. 


But at the same time - MOST MASCARAS ARE DISAPPOINTING. Either the formula gives minimal elongation. Or it’s stuffed full of chemicals that fleck into sensitive, mature eyes - causing burning, pain, irritation…

#5. Buy Mascara Made for Women Over 50. 

Mascaras are the most effective make-up product for silver queens. They bring out beauty enhancing lashes, without falsies. 


But at the same time - MOST MASCARAS ARE DISAPPOINTING. Either the formula gives minimal elongation. Or it’s stuffed full of chemicals that fleck into sensitive, mature eyes - causing burning, pain, irritation…

It’s Not Your Fault That You Have to Take Your Mascara Off in 2 Minutes Flat. It’s Not Your Fault That You Get Panda Eyes, Watering and Pain…

It’s Certainly Not Your Fault That Regular Mascaras Weaken Lashes.  


The real culprit isn’t “sensitive eyes” .. 


Your age.. 


Or your genes… 


It’s prohibited chemicals that still end up in mascaras for mature women:

The real culprit isn’t “sensitive eyes” .. 

Your age.. 

Or your genes… 

It’s prohibited chemicals that still end up in mascaras for mature women:

Synthetic dyes.. Believed to be carcinogenic. Found in 99% mascaras.

Aluminum powder. Can bleed mercury. Highly toxic. But a cheap way to bring deep and rich color to mascaras.

Vitamin A Acetate. Not the benign kind of Vitamin A. This one causes unfavorable cellular changes.

You Don’t Have to Cry Over Lashes - Literally! Here’s How You Can Smile Your Way Back to the Eyes of Your 20s.


Get a mascara that does 1 thing.

HEALING.

Healing means:

Healing means:

The mascara will be hypoallergenic and safe for sensitive eyes.

The mascara will elongate instantly, but also encourage natural lash growth.

The mascara will be free of toxins.. And full of good nutrients from plants and herbs.

The mascara won’t be “just a make-up”. 

The mascara will be hypoallergenic and safe for sensitive eyes.

The mascara will elongate instantly, but also encourage natural lash growth.

The mascara will be free of toxins.. And full of good nutrients from plants and herbs.

The mascara won’t be “just a make-up”. 

It will turn the clock back on your tired, sensitive eyes and your damaged lashes.

It will turn the clock back on your tired, sensitive eyes and your damaged lashes.

Meet PrimeLash Mascara:

10,000 5⭐ Ratings.

Safe for Women with Sensitive Eyes and (Even) Chemo Survivors.


20x lash thickening and elongation. Without any chemicals. 

Orders your lashes to grow thick and long… with latest research on bioactive nutrients.

⭐⭐⭐⭐⭐


“Queen of mascaras for old people and people who have had chemo.

So - here is what happened. Very skeptical but ready to help poor old face and body. Went out for probably only a few months. Put the usual makeup on for going out. Someone took a photo. Ugh. Hit the internet. Got the Primelash. First up - could not wait - on with the Primelash. Waiting for the hit/sting. Nup. Ok = they say put another coat on = I did = still no sting. Feeling liberated now so kept on slapping on Primelash. I am 77 = I had 2 years of daily by mouth chemo for rare immune system disease back when and then age took over and lashes just did not come back as they were. Incidentally - I look terrific today”


- Susan Deane, Blue Mountains NSW

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Stays On All Day

20x Lash Elongation

Serum Base. Heals Lash Damage

pH Balanced

Hypoallergenic

Vitamin Enriched

World’s 1st Serum Based Mascara. 20x Elongation in 2 Clean Coats. 

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Think Thick, Defined, Lifted Lashes That Makes You Look Like A Million Dollars.

In Two Clean Coats!

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

PrimeLash Works Because Of Its Unique Four-Way Action:

Magic Wand

Gets to tiniest lashes. Separates them. No clumps

100% Elongation

Buildable formula gives lift & drama in two coats.

Vitamin Enriched

Essential vitamins bond to lashes for growth.

Gentle 

pH balanced. Hypoallergenic. Zero irritation.

Magic Wand

Gets to tiniest lashes. Separates them. No clumps

100% Elongation

Buildable formula gives lift & drama in two coats.

Vitamin Enriched

Essential vitamins bond to lashes for growth.

Gentle 

pH balanced. Hypoallergenic. Zero irritation.

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.


That’s why we have a no questions asked, 30-day money-back guarantee.


99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.


Send us back the bottle, even if it's empty.

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.


That’s why we have a no questions asked, 30-day money-back guarantee.


99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.


Send us back the bottle, even if it's empty.

Try the World's first mascara for women over 50! You’ll love it.

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FAQ

What is the best mascara for a 70-year old?

Eyelash tips - even for mature eyes seem to stop short of including silver queens on the other side of 60. This has to change. A mascara that is designed to target and heal post menopause issues is one that can take on the beauty and lash woes of 70-year olds too.

In general, the main problems faced by women over 70 include:


- Rapid lash thinning because of the inability of the body to absorb nutrients through diet.

- Tired cardiovascular system, leading to slow blood circulation, and slow lash growth cycles.

- Lash breakage due to chemicals or repetitive motion like rubbing the eyes.

- Eye sensitivity which is exacerbated by eye products that are full of toxins and not hypoallergenic.


To counter this, eyelash tips and tricks aren’t enough. The answer lies in finding the best mascara for mature, sparse lashes.


This means:

- Infusion of Vitamins A,B,C,E and H in a base of essential fatty acid rich olive oil and avocado oil - to deliver hydration and nourishment straight to parched, thin, 70’s eyelashes.

- A wand or applicator that combs, separates, elongates and also reinvigorates tired lashes back to their glory.

- Healing instead of hiding. Chemicals provide a boost, in the now. But that’s not sustainable. Bioactive nutrients from premium herbs order lash follicles to shorten the lash growth cycle, and also stimulate the growth of new lashes.

- pH balanced, vegan, certified organic, cruelty free and hypoallergenic (tested with 1200 mature queens).


A formulation with these qualities is fit to be the ideal mascara for mature thinning lashes - be it for women in their 50s and 60s.. Or their 70s.

PrimeLash Mascara is created keeping these factors in mind. Reviewed over 10,000 times to effusive praise and 5 star ratings, it is a revolution in pro-age lash care.

How to get thick and full lashes over 50?

Eyelash tips for mature women always start off with the advice to find and use the best mascaras for older women.

This will be our first recommendation as well.

You’ve already seen what PrimeLash Mascara can do on paper. Now get your very own Before/After. With the actual product, delivered to your doorstep.

But going beyond that, you can follow the steps outlined below:

- Hydrate. Drink a lot of water. But also hydrate those cell walls. This can be done through a diet rich in Essential Fatty Acids (EFA). Supple cell walls mean lashes that aren’t dry and brittle. They break less often and look thick and glossy.

- Invest in a good quality lash serum. One that is non-sticky and has an infusion of necessary vitamins. The non-sticky part is important. Heavy serums do not reach the base or root of your eyelashes. They simply apply a coat of topical nourishment which has little to no long-term benefit.

- Brush out your lashes. To promote blood circulation and encourage shorter lash growth cycles. Meaning more lashes in less time!

- Get checked for common vitamin deficiencies. Sometimes a supplement can be the difference between lashes that break, and eyelashes that look spry, lifted and lush.


Eyelashes over 50 can look as good as falsies or the thick fanning beauties of your 20s! You only need to know what to do to get there.

Should an older woman wear mascara on bottom lashes?

The answer is a thumping yes. Yes, women over 50 should absolutely frame their eyes by applying a coat of mascara on their lower lashes.


They just have to follow 3 rules:


1. Brown is better than black. Brown provides “barely there” enhancement. (PS: Did you know PrimeLash Mascara is available in both brown & black?)

2. Stick to a single coat.

3. Make sure the mascara you use does not fleck. Deposits that dust can cause panda eyes.

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