I Had Given Up on Mascara

Due to Red, Watery,

Irritated Eyes….


My age didn’t help.. Extensions made things worse.

Till I discovered a product that gifted me the lashes

I had craved in my 20s! 


This is my story.


SEE WHAT I FOUND

Hi.. I am Jennifer Drew (53). I’ve Seen My Sisters Flaunt Lovely Lashes… I Have Seen My Friends Transform With Mascara.. I Was Always Left With Itchy, Swollen, Red Eyes.

Hi.. I am Jennifer Drew (53). I’ve Seen My Sisters Flaunt Lovely Lashes… I Have Seen My Friends Transform With Mascara.. I Was Always Left With Itchy, Swollen, Red Eyes.

But the worst was yet to come. 


I hit 50.  


Tiny lashes got tinier and all but disappeared.

But the worst was yet to come. 

I hit 50.  

Tiny lashes got tinier and all but disappeared.

I Spent $3000 on Mascaras…

I Spent $3000 on Mascaras…

From the best luxury brands to indie products that promised miraculous transformations.


But every time I layered the stuff on.. I had to stop, mid-way.


Because my eyes blurred out and mucus formed in the corners.


Crusty, smudged, panda eyes with clumps .. Not attractive! 


From the best luxury brands to indie products that promised miraculous transformations.

But every time I layered the stuff on.. I had to stop, mid-way.

Because my eyes blurred out and mucus formed in the corners.

Crusty, smudged, panda eyes with clumps .. Not attractive!

I Blamed Me, Till I Learned the Truth.

I Blamed Me, Till I Learned the Truth.

I blamed my genes. I blamed my luck.

I blamed my genes. I blamed my luck.

I was ready to accept aging.. But not being able to use the tools other women took for granted was deeply hurtful.

I was ready to accept aging.. But not being able to use the tools other women took for granted was deeply hurtful.

I spent 3 years looking. 


It was then that I found Linda…And this woman was saying words that were music to my ears.

I spent 3 years looking. 


It was then that I found Linda…And this woman was saying words that were music to my ears.

“Pro-age mascara… designed for women over 50”... “Hypoallergenic”, “Gentle” “Clean” “20x lash lengthening” “10,000 5* reviews”..

“Pro-age mascara… designed for women over 50”... “Hypoallergenic”, “Gentle” “Clean” “20x lash lengthening” “10,000 5* reviews”..

The Next 5 Minutes Flipped the Problem. It Wasn’t Me. It Was Toxic Mascaras Sold to Women Over 50. 

The Next 5 Minutes Flipped the Problem. It Wasn’t Me. It Was Toxic Mascaras Sold to Women Over 50. 

Most mascaras are designed for 20-year olds.

Most mascaras are designed for 20-year olds.

They focus on coating lashes with the most pigment, and holding on…come rain or shine.

They focus on coating lashes with the most pigment, and holding on…come rain or shine.

The result? Lashes that last the night. But dry, brittle lashes that also are weakened by chemicals. No one complains. Cause 20-year olds have lashes to spare. We don’t.


The result? Lashes that last the night. But dry, brittle lashes that also are weakened by chemicals. No one complains. Cause 20-year olds have lashes to spare. We don’t.

Women Over 50 Need All-Natural Solutions. A Clean Mascara That Gives Instant 10x Elongation. And Heals Lashes with Use. 

Women Over 50 Need All-Natural Solutions. A Clean Mascara That Gives Instant 10x Elongation. And Heals Lashes with Use. 

Meet PrimeLash Mascara:


Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers!


Created For Women Over 50. 100% Elongation Guaranteed.

Meet PrimeLash Mascara:


Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers!


Created For Women Over 50. 100% Elongation Guaranteed.

Stays On All Day

20x Lash Elongation

Serum Base. Heals Lash Damage

pH Balanced

Hypoallergenic

Vitamin Enriched

World’s 1st Serum Based Mascara. 20x Elongation in 2 Clean Coats. 

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Think Thick, Defined, Lifted Lashes That Makes You Look Like A Million Dollars.

In Two Clean Coats!

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

PrimeLash Works Because Of Its Unique Four-Way Action:

Magic Wand

Gets to tiniest lashes. Separates them. No clumps

100% Elongation

Buildable formula gives lift & drama in two coats.

Vitamin Enriched

Essential vitamins bond to lashes for growth.

Gentle 

pH balanced. Hypoallergenic. Zero irritation.

Magic Wand

Gets to tiniest lashes. Separates them. No clumps

100% Elongation

Buildable formula gives lift & drama in two coats.

Vitamin Enriched

Essential vitamins bond to lashes for growth.

Gentle 

pH balanced. Hypoallergenic. Zero irritation.

Try the World's first mascara for women over 50! You’ll love it.

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FAQ

What is the best mascara for a 70-year old?

Eyelash tips - even for mature eyes seem to stop short of including silver queens on the other side of 60. This has to change. A mascara that is designed to target and heal post menopause issues is one that can take on the beauty and lash woes of 70-year olds too.

In general, the main problems faced by women over 70 include:


- Rapid lash thinning because of the inability of the body to absorb nutrients through diet.

- Tired cardiovascular system, leading to slow blood circulation, and slow lash growth cycles.

- Lash breakage due to chemicals or repetitive motion like rubbing the eyes.

- Eye sensitivity which is exacerbated by eye products that are full of toxins and not hypoallergenic.


To counter this, eyelash tips and tricks aren’t enough. The answer lies in finding the best mascara for mature, sparse lashes.


This means:

- Infusion of Vitamins A,B,C,E and H in a base of essential fatty acid rich olive oil and avocado oil - to deliver hydration and nourishment straight to parched, thin, 70’s eyelashes.

- A wand or applicator that combs, separates, elongates and also reinvigorates tired lashes back to their glory.

- Healing instead of hiding. Chemicals provide a boost, in the now. But that’s not sustainable. Bioactive nutrients from premium herbs order lash follicles to shorten the lash growth cycle, and also stimulate the growth of new lashes.

- pH balanced, vegan, certified organic, cruelty free and hypoallergenic (tested with 1200 mature queens).


A formulation with these qualities is fit to be the ideal mascara for mature thinning lashes - be it for women in their 50s and 60s.. Or their 70s.

PrimeLash Mascara is created keeping these factors in mind. Reviewed over 10,000 times to effusive praise and 5 star ratings, it is a revolution in pro-age lash care.

How to get thick and full lashes over 50?

Eyelash tips for mature women always start off with the advice to find and use the best mascaras for older women.

This will be our first recommendation as well.

You’ve already seen what PrimeLash Mascara can do on paper. Now get your very own Before/After. With the actual product, delivered to your doorstep.

But going beyond that, you can follow the steps outlined below:

- Hydrate. Drink a lot of water. But also hydrate those cell walls. This can be done through a diet rich in Essential Fatty Acids (EFA). Supple cell walls mean lashes that aren’t dry and brittle. They break less often and look thick and glossy.

- Invest in a good quality lash serum. One that is non-sticky and has an infusion of necessary vitamins. The non-sticky part is important. Heavy serums do not reach the base or root of your eyelashes. They simply apply a coat of topical nourishment which has little to no long-term benefit.

- Brush out your lashes. To promote blood circulation and encourage shorter lash growth cycles. Meaning more lashes in less time!

- Get checked for common vitamin deficiencies. Sometimes a supplement can be the difference between lashes that break, and eyelashes that look spry, lifted and lush.


Eyelashes over 50 can look as good as falsies or the thick fanning beauties of your 20s! You only need to know what to do to get there.

Should an older woman wear mascara on bottom lashes?

The answer is a thumping yes. Yes, women over 50 should absolutely frame their eyes by applying a coat of mascara on their lower lashes.


They just have to follow 3 rules:


1. Brown is better than black. Brown provides “barely there” enhancement. (PS: Did you know PrimeLash Mascara is available in both brown & black?)

2. Stick to a single coat.

3. Make sure the mascara you use does not fleck. Deposits that dust can cause panda eyes.

How Your Purchase Helps Us Give Back

FIGHT CANCER


Equipping charities that help breast cancer survivors live with dignity.


SALUTE WOMEN ON FRONTLINES

Expanding our drive to support women on the medical frontline.

STOP MISINFORMATION


Investing in bodies that print accurate information to educate mature women.

COMMISSION RESEARCH


Choosing the best talent in R&D to design cosmetics that use science to heal.