Are You Pale and Tired?

Looking Unhealthy

& Washed Out? Struggling

to Feel Attractive?


Prime’s research team has studied post 50 pallor.

5 common mistakes keep you from that

sun-kissed glow.



Are You Pale and Tired?

Looking Unhealthy

& Washed Out?

Struggling

to Feel Attractive?


Prime’s research team has studied

post 50 pallor. 5 common mistakes

keep you from that sun-kissed glow.


Are You Pale and Tired? Looking Unhealthy & Washed Out? Struggling to Feel Attractive?

Prime’s research team has studied post 50 pallor. 5 common mistakes keep you from that sun-kissed glow.

From Sickly to Lively…

Avoid these 5 mistakes most mature queens make (almost) everyday.

1. Not Eating a Balanced Diet

If your paleness is accompanied by pale palms & lips, please review your diet and get tested for anemia. Your health comes first.

2. Not Exfoliating Enough

Dead skin accumulation hides your god given radiance, resulting in pallor and lifeless skin. Use a glycolic acid based exfoliant for improved complexion.

3. Not Repairing Damaged Collagen

Collagen is needed for firmness. Collagen loss causes sagging. Loose skin doesn’t scatter light, leading to paleness and pigment suppression.

4. Not Using Pro-Age Skincare

When you don’t invest in beauty solutions designed to love your skin, you have to apply a lot of lotions and potions for fleeting benefits. Layering toxic chemicals is a surefire way to leach away your color.

5. Believing **More** Make-Up is the Solution

Don’t blame yourself. The anti-aging brigade is loud. It has conditioned you into thinking paleness must be “hidden”. Know this today: Heaps of foundation, powder and rouge on pale skin is not only clownish and harsh, it causes lasting damage to your beauty by triggering allergies, clogging pores, and drying you out even more.

survey results
survey results

That Easy, “Just Pinched” Radiance of Youth is Hard to Forget.

We Get Your Frustration.

Paleness isn’t life threatening. But it is disheartening.


Frail and pale. Not thriving with any shade. Feeling old. Feeling sapped. Being passed over. Wallowing in melancholy.


You don’t need to zing like you’re 20. But you SHOULD look healthy, vital & happy!


Stop letting pallor whitewash your self confidence and steal your zest for life.


Especially when thousands of silver queens have found the perfect minimalistic, natural solution.

Meet PrimeWand Pigment:

Bloom The Hue of Happiness. Casually Stunning! Your Make-Up Routine in One Wand.

Be Her Hero

Meet PrimeWand Pigment:

Bloom The Hue of Happiness. Casually Stunning! Your Make-Up Routine in One Wand.


🙂Be happy ‘cause the cluttered make-up bags are gone. PrimeWand Pigment is a one and done deal. Works as lipstick. Works as a creamy blush. Works as contour. Blends with your fingers.


🙂Be happy because you (literally) can’t help it. This magic stick is formulated with beet extract, honey, avocado oil, olive oil and over 20 bioactive nutrients. Decadent ingredients improve skin elasticity, pump blood circulation, and mimic a vibrant natural hue -- the color you get when you’re really excited about life.


🙂Be happy ‘cause sheer is sensational. With PrimeWand Pigment, you control the intensity. Bye bye clown rouge. Your lovely complexion peeks through, making the vitality and flush very much a part of you.

CHECK PRIMEWAND PIGMENT AVAILABILITY
CHECK AVAILABILITY

"THIS IS HAPPINESS IN A STICK! It really is. You have no idea how wonderful it is to know that I don’t have to jump through hoops to look my best. One stick -- and more than that -- the formula ACTUALLY works. It is creamy. It is buildable. It melts from the warmth of my fingertips to give color and glow that’s from the inside…. Pretty amazing! I love feeling healthy and cared for…"

Ashley S, 71

"THIS IS HAPPINESS IN A STICK! It really is. You have no idea how wonderful it is to know that I don’t have to jump through hoops to look my best. One stick -- and more than that -- the formula ACTUALLY works. It is creamy. It is buildable. It melts from the warmth of my fingertips to give color and glow that’s from the inside…. Pretty amazing! I love feeling healthy and cared for…"

Ashley S, 71

“It creates a ton of pressure, having to run through a checklist of make-up to carry -- whenever I leave the house. Reminds me of my grandson. His diapers, his food, his bottles. And here I am - a 65-year old fussy baby… with my bottles. No more. PrimeWand Pigment is ethereal. The color is exactly right for my skin tone. And it is lovely, sleek, well sized for a purse. I have one in the bathroom. One in my make-up bag. And one in my luggage.”

June, USA.

“It creates a ton of pressure, having to run through a checklist of make-up to carry -- whenever I leave the house. Reminds me of my grandson. His diapers, his food, his bottles. And here I am - a 65-year old fussy baby… with my bottles. No more. PrimeWand Pigment is ethereal. The color is exactly right for my skin tone. And it is lovely, sleek, well sized for a purse. I have one in the bathroom. One in my make-up bag. And one in my luggage.”

June, USA.

“If you have treated make-up as a necessity rather than self expression -- you can’t live without PrimeWand Pigment. I don’t want the perfect liner flick. I don’t need to overdraw my lips. I just need to know that I look confident, naturally vibrant, polished. I am not trying hard with this product. I dab on and I am done. Thank you Prime -- for helping me recapture that effortless beauty of my youth.”

Sarah J, 55

“If you have treated make-up as a necessity rather than self expression -- you can’t live without PrimeWand Pigment. I don’t want the perfect liner flick. I don’t need to overdraw my lips. I just need to know that I look confident, naturally vibrant, polished. I am not trying hard with this product. I dab on and I am done. Thank you Prime -- for helping me recapture that effortless beauty of my youth.”

Sarah J, 55

Frequently Asked Questions

How long will this tube of PrimeWand Pigment last?

PrimeWand Pigment carries 0.3 ounces of joy inducing dewy make-up. It lasts up to 6 months, with regular use.

How can one shade work for every woman?

There will always be exceptions. First, PrimeWand Pigment is designed to be buildable. You control the pigment intensity and pay off. Second, when you are excited or flushed, the blood rushes to your face, painting your skin the color of joy. This is the happy hue we’ve developed in a tube.

Where can I use PrimeWand Pigment?

Have fun with it. Think of it as a hint of joy, wherever it’s needed. Pale and tired? Cheeks light up with our tint. Lips dry and lifeless? Pump back an inviting vigor of life by using your magic wand as a lipstick. Contour for definition. Perk up your decolletage. You are only limited by your imagination.

Is PrimeWand Pigment Hypoallergenic?

Yes! Like all Prime products, this stick of heaven is hypoallergenic, pH balanced, and tested with 1200 mature women.

CHECK PRIMEWAND PIGMENT AVAILABILITY
CHECK AVAILABILITY

❌ Layering foundation, powder, blush and contour.

✅ Applies in less than a minute. Spread with your fingers.


❌ Fake colors that overpower pale skin.

✅ Universally flattering shade for every queen. Bloom the hue of happy!


❌Toxic cosmetics made for 20-year olds.

✅ Prime’s patent pending skin adoring formula heals signs of aging.


❌ Stuck in the cycle of buying more make-up & hating the outcome.

✅ Lipstick, tint, contour & blush in one magic wand.

Cosmetics with a Cause

How Your Purchase Helps Us Give Back

For every product your purchase, we donate to help a woman thrive.

FIGHT CANCER


Equipping charities that help breast cancer survivors live with dignity.


SALUTE WOMEN ON FRONTLINES

Expanding our drive to support women on the medical frontline.

STOP MISINFORMATION


Investing in bodies that print accurate information to educate mature women.

COMMISSION RESEARCH


Choosing the best talent in R&D to design cosmetics that use science to heal.