Struggling to Look Fabulous After 50? Make-up Favorites No Longer Working?

Feel You’re Invisible in a Crowd?

Struggling to Look Fabulous After 50? Make-up Favorites No Longer Working?

Feel You’re Invisible in a Crowd?

These 5 make-up tips overcome pressing mature beauty challenges and help you stand out!

Tip #1: Blur & Tighten Pores

Tip #1: Blur & Tighten Pores

This will reduce the appearance of “texture” and let all kinds of bases and make-up look good. Use a deeply hydrating toner that has Hyaluronic acid in it.

This will reduce the appearance of “texture” and let all kinds of bases and make-up look good. Use a deeply hydrating toner that has Hyaluronic acid in it.

Tip #2: Ditch Heated Lash Curlers.

Tip #2: The Antidote to a Tired Face

When you’re washed out, it is very difficult to feel sensual, wanted and admired. Opt for a cream based blush to counter the effect. Apply the blush in a line that runs across your face. More on the apples of your cheeks, less on the bridge of your nose. Why?


Because you never flush just on the cheeks.. That healthy hue of color tints everything. This trick makes your blush more natural.


Applied too much? Correct the intensity with loose powder.

When you’re washed out, it is very difficult to feel sensual, wanted and admired. Opt for a cream based blush to counter the effect. Apply the blush in a line that runs across your face. More on the apples of your cheeks, less on the bridge of your nose. Why?


Because you never flush just on the cheeks.. That healthy hue of color tints everything. This trick makes your blush more natural.


Applied too much? Correct the intensity with loose powder.

Tip #3: Bring Deflated Lips Back to Life

Tip #3: Bring Deflated Lips Back to Life

Post 50, dry, cracked and puckered lips age you. Give them the kiss of life! Before applying your favorite lipstick, exfoliate your pout with a soft bristled baby toothbrush.


Start to line them. When you do so, pay attention that you don’t line them all the way to the corners of your mouth. Especially if there is a bit of dropping in that area. Define so that your lips look lifted. And full.


Even if that means going off of your natural lip boundary.

Post 50, dry, cracked and puckered lips age you. Give them the kiss of life! Before applying your favorite lipstick, exfoliate your pout with a soft bristled baby toothbrush.


Start to line them. When you do so, pay attention that you don’t line them all the way to the corners of your mouth. Especially if there is a bit of dropping in that area. Define so that your lips look lifted. And full.


Even if that means going off of your natural lip boundary.

Tip #4: Use Highlighters to Banish Dark Circles

Tip #4: Use Highlighters to Banish Dark Circles

Highlighter on your cheeks -- not so much. Highlighter as pick me up for your skin -- yes!


Make sure you adapt the way you use highlighter. Buy one that’s neutral - just shine, without undertones. Use it under the eyes, blending out towards where your cheekbones meet the temples.


Stay away from powder. Wet or cream, both work.

Highlighter on your cheeks -- not so much. Highlighter as pick me up for your skin -- yes!


Make sure you adapt the way you use highlighter. Buy one that’s neutral - just shine, without undertones. Use it under the eyes, blending out towards where your cheekbones meet the temples.


Stay away from powder. Wet or cream, both work.

Tip #5: Create the Illusion of Large, Bright Lifted Eyes

Tip #5: Create the Illusion of Large, Bright Lifted Eyes

Go grab your mascara and follow along with us. This is a gamechanger.


  • Does your mascara have a serum base? If not -- then apply a lash primer to your eyelashes. Thin, dry, brittle lashes do not look plump, dense or defined.


  • Dunk your applicator in the tube. Wiggle the mascara brush, going from root to tip. Do this till all your lashes are coated.


  • Then comb the lashes with the applicator. Soft bristles clustered together work the best.


  • Finally use the tip of the applicator to catch your lower lashes. This prevents pigment from staining your undereyes.

Go grab your mascara and follow along with us. This is a gamechanger.


  • Does your mascara have a serum base? If not -- then apply a lash primer to your eyelashes. Thin, dry, brittle lashes do not look plump, dense or defined.


  • Dunk your applicator in the tube. Wiggle the mascara brush, going from root to tip. Do this till all your lashes are coated.


  • Then comb the lashes with the applicator. Soft bristles clustered together work the best.


  • Finally use the tip of the applicator to catch your lower lashes. This prevents pigment from staining your undereyes.

If You Followed All the Steps And Are Using a Mascara Made for Mature Women, Your Before and After Should Look Like This:

If You Followed All the Steps And Are Using a Mascara Made for Mature Women, Your Before and After Should Look Like This:

No?


Unfortunately your mascara isn’t designed to give your post-50 lashes the hydration, lift, length and thickness they deserve.

No?


Unfortunately your mascara isn’t designed to give your post-50 lashes the hydration, lift, length and thickness they deserve.

MEET #1 HEALING MASCARA FOR MATURE WOMEN
MEET PRIMELASH MASCARA

Thousands of frustrated, desperate women over 50 have switched to this product, and seen miraculous results.


So much so that Vogue, Cosmopolitan, and Good Housekeeping have all covered it.

Thousands of frustrated, desperate women over 50 have switched to this product, and seen miraculous results.


So much so that Vogue, Cosmopolitan, and Good Housekeeping have all covered it.

5000+ 5* reviews can’t be wrong….


World’s First Healing Mascara For Mature Women: PrimeLash Mascara.


10x Length & Thickness. Separated, Defined, Lifted, Healthy Lashes.

5000+ 5* reviews can’t be wrong….


World’s First Healing Mascara For Mature Women: PrimeLash Mascara.


10x Length & Thickness. Separated, Defined, Lifted, Healthy Lashes.

MEET #1 HEALING MASCARA FOR MATURE WOMEN
MEET #1 HEALING MASCARA FOR MATURE WOMEN

Frequently Asked Questions

What kind of result can I expect with PrimeLash Mascara?

PrimeLash Mascara gives you 10x lash length and elongation, in two clean coats. Expect to see perky, lush lashes that frame your eyes. But also expect to see visible improvement in lash quality and volume in 4 weeks.

What ingredients go into PrimeLash Mascara?

PrimeLash mascara contains healing virgin oils like olive oil, avocado oil and more. We have infused the formula with vitamins A, C, E, H for plump, hydrated, well nourished lashes that respond better to pigments. Finally, PrimeLash Mascara contains herb extracts. Aloe Vera, Rosemary, Lavender all promote natural lash growth and heal lash follicle inflammation and infection.

PrimeLash Mascara is not water-proof. Won’t it give me panda eyes?

Waterproof mascaras are poison for women over 50.


PrimeLash Mascara is water resistant. No, you won’t get smudges or stained undereyes.


First, we use premium pigments. They gel well with our serum base and coat your lashes only as much as is needed to add color and pump hydration.


The rest of the lengthening and thickening is the result of brilliant lash combing (thanks to our wand) and deep lash nourishment.

I have sensitive eyes. Can I use PrimeLash Mascara?

PrimeLash mascara was created for chemo warriors. It is gentle, nourishing and beauty boosting. We’ve tested this product with 1200 mature women. It is pH balanced, hypoallergenic and formulated with organic ingredients.

CHECK PRIMELASH AVAILABILITY
CHECK PRIMELASH AVAILABILITY

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

The proof’s in the pudding.


Your mascara probably did not give you the brighter, bigger, open eyes you want!


PrimeLash works because of its unique three-way action.


THE MAGIC WAND

Gets the tiniest lashes. Separates them.


100% ELONGATION

Buildable formula gives lift & drama in two coats.


VITAMIN ENRICHED

Essential vitamins bond to lashes for growth.


Experience the Prime effect.

The proof’s in the pudding.


Your mascara probably did not give you the brighter, bigger, open eyes you want!


PrimeLash works because of its unique three-way action.


THE MAGIC WAND

Gets the tiniest lashes. Separates them.


100% ELONGATION

Buildable formula gives lift & drama in two coats.


VITAMIN ENRICHED

Essential vitamins bond to lashes for growth.


Experience the Prime effect.

CHECK PRIMELASH AVAILABILITY
CHECK PRIMELASH AVAILABILITY

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!


Price & hesitation should never come between you and a Prime product that’ll lift your confidence.


That’s why we have a no questions asked, 30-day money-back guarantee.


99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.


Send us back the bottle, even if it's empty.

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!


Price & hesitation should never come between you and a Prime product that’ll lift your confidence.


That’s why we have a no questions asked, 30-day money-back guarantee.


99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.


Send us back the bottle, even if it's empty.

Organic, hypoallergenic, serum-based
Organic, hypoallergenic, serum-based