Itchy Red Eyes? Watering? Eye Make-up Smeared Everywhere? Scared of Defining Your Eyes?
Read On for 5 Tips to Protect Your Sensitive Eyes from Harsh Chemicals & Look Your Best with Make-Up.
Avoid discomfort with these 5 makeup tips for sensitive eyes.
- Never sleep with makeup
One of the best ways to ensure eye discomfort and irritation is by leaving makeup on too long. The easiest way to fall into this trap is by falling asleep without removing your eye makeup.
- Wash your hands, brushes, and applicators
Finding beauty products for women 50+ with sensitive eyes is hard enough to begin with - touching your eyes with dirty fingers or poorly cared for brushes and applicators makes things even worse.
- Avoid non-hypoallergenic mascaras
Hypoallergenic mascara, eyeliners, and eyeshadows help women with sensitive eyes highlight their beauty without dealing with recurring dryness, itchiness, or redness associated with non- hypoallergenic alternatives.
- Prioritize your comfort
Remember that beauty isn’t everything and it's only skin deep. Volumizing your lashes and bringing your eyes to life is never worth it if the process causes you vision issues, eye discomfort, or pain.
- Find solutions that work for YOU
Not all mascara is created equal. For women 50+ with sensitive eyes, it’s important that you find something that makes you look great and feel great at the same time.
Choosing age-appropriate, non-hypoallergenic mascara is a great start…
Unfortunately, most mascara was not made to accommodate sensitive eyes. On top of that, women 50+ are treated as a beauty industry afterthought.
Difficult to Remove
Women with sensitive eyes need a high-quality hypoallergenic mascara that is as fast and easy to remove as it was to apply.
Non-Hypoallergenic
At the best of times, non-hypoallergenic mascara causes smudges and redness. With sensitive eyes, the issues get worse.
Dry Out Easily
If you have sensitive eyes, you know firsthand how uncomfortable it is to deal with mascara that dries out quickly and easily.
Difficult to Remove
Women with sensitive eyes need a high-quality hypoallergenic mascara that is as fast and easy to remove as it was to apply.
Non-Hypoallergenic
At the best of times, non-hypoallergenic mascara causes smudges and redness. With sensitive eyes, the issues get worse.
Dry Out Easily
If you have sensitive eyes, you know firsthand how uncomfortable it is to deal with mascara that dries out quickly and easily.
You Deserve Lashes that Feel as Great as They Look
The cost of gorgeous, voluminous lashes on one day shouldn’t be eye discomfort on the next. Women 50+ need access to premium-quality mascara that understands the realities of aging. In today’s youth-oriented market, this can be challenging to find.
Don’t settle for second best…
Choose makeup that was made for YOU
At PrimePrometics, we believe that there are more than enough options for 20-year-old YouTube influencers and social media stars out there. We wanted to do something different.
Our mascara was designed to meet the unique demands (and sensitive eye and skin conditions) of women 50+.
The mainstream beauty industry might act like you don’t exist, but our in-house mascara specialists know better.
Treat yourself to premium-quality, age-appropriate mascara.
Turning 50 shouldn’t mean that you are forced to accept beauty products that weren’t designed for you. Unfortunately, for many women, it does.
To provide a better path forward, we created a mascara that has been custom-designed to meet the needs of women 50+ with sensitive eyes and skin.
Custom Designed Wand
Water-Resistant Formula
Coats Sparse Lashes
Buildable Formula
Hypoallergenic Base
Infused with Vitamins
Custom Designed Wand
Water-Resistant Formula
Coats Sparse Lashes
Buildable Formula
Hypoallergenic Base
Infused with Vitamins
Meet PrimeLash
Mascara made to meet the eyelash lengthening and volumizing needs of women 50+
Guaranteed eyelash elongation, right at your fingertips.
Give your lashes thickness, definition, and lift in just two clean coats.
Here’s what women are saying about PrimeLash:
"I love this mascara,; black or brown they’re both perfect, depending on what look you want! PLUS - this mascara noticeably causes your lashes to become fuller and longer over time. I have very sensitive eyes and this mascara doesn’t bother them at all, and it stays in place all day long. It’s worth every penny!" - Jeanne J.
"Excellent. First mascara I've had for ages that does not clump, smudge or irritate my sensitive eyes. Lovely to go out and come home a few hours later with mascara intact and no panda eyes!" - Carolyne B.
"This mascara is perfect for my mature lashes and sensitive eyes. It goes on easy & separates and lengthens lashes for an everyday natural, uplifted look. Lasts all day, comes off easy, and doesn’t irritate eyes. So happy I purchased it!" - Judy M.
The PrimeLash Advantage
Most mascaras fail the ‘sensitive eye’ test. Here’s how we’re different:
For women 50+ with sensitive eyes and skin, it’s important to find a mascara that understands your unique needs. At PrimeLash we’ve gone above and beyond to make this happen.
Tap into unique 4-way action for sensitive eyes.
Magic Wand
The PrimeLash wand is a miracle worker, enabling you to separate even the tiniest lashes with no clumps.
100% Elongation
Our buildable formula gives even the lightest blonde eyelash hair lift and volume in just two coats.
Vitamin Enriched
We’ve infused our formula with essential vitamins that bond to lashes for growth in women 50+.
Gentle Touch
Avoid redness and irritation with a carefully developed pH balanced and hypoallergenic formula.
Magic Wand
The PrimeLash wand is a miracle worker, enabling you to separate even the tiniest lashes with no clumps.
100% Elongation
Our buildable formula gives even the lightest blonde eyelash hair lift and volume in just two coats.
Vitamin Enriched
We’ve infused our formula with essential vitamins that bond to lashes for growth in women 50+.
Gentle Touch
Avoid redness and irritation with a carefully developed pH balanced and hypoallergenic formula.
Order online and enjoy a 100% money-back guarantee.
We’re so confident in the quality of our mascara that we include a full 30-day money-back guarantee with every purchase.
99% of women LOVE our products. If you’re in the 1% that isn’t happy, simply send us back the bottle and we’ll refund you in full with no questions asked. It’s that simple.
Try PrimeLash risk-free today.
Avoid itchiness and dry eyes with the world’s first non-hypoallergenic mascara for women 50+!
Cosmetics with a Cause
Here’s How Your Purchase Makes a Difference:
We donate a portion of each sale to initiatives designed to help women thrive.
