ENJOY 20%-30% OFF WITH CODE SALE30

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It's Black Fri-yay!

Biggest Sale of the Year. Up to 30% OFF Our Entire Store.

Buy pro-age make-up loved by Vogue. 7000+ 5* reviews.

**Limited Stock

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Limited Edition Eye Kit

PrimeLash Mascara + PrimeEyes Glide + PrimeLash Serum.

Everything you need to draw all eyes to your graceful, defined, full-lashed eyes.

$97 $67.91

You save: $29.09 (-30%)

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PrimeLash Mascara

7000 5* reviews. 20x lash thickening & elongation. In black, brown and blue.

4.8
$28 $22.40

You save: $5.60 (-20%)

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I absolutely love this mascara ever since the first time I tried it several months ago my eyelashes are very light and color and my lashes have actually grown and I can use it on my bottom lashes now and it doesn't wind up on my face. I am 72 and this mascara makes me feel younger. Thank you

- Carmen R.

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PrimeEyes Glide

Best-seller of 2023. Vibrant, easy to use, water resistant eyeliner for mature women.

4.8
$28 $22.40

You save: $5.60 (-20%)

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PrimeEyes Glide Eyeliner is easy to use. I am thrilled. Haven’t worn eyeliner for years because I have neuropathy in my hands. Even contemplated getting permanent eye liner. But now I can wear eyeliner whenever I wish.

- Marlin M.

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PrimeWand Pigment

Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.

4.8
$28 $22.40

You save: $5.60 (-20%)

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One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it.

- Julia P.

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PrimeLash Growth Serum

PrimeLash Serum

Enjoy 2x more eyelashes in 4-6 weeks. Non-staining. Doesn’t sting. Gives lashes that C-curve. Rich in bioactives.

4.8
$41 $32.80

You save: $8.20 (-20%)

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I was sceptical when I ordered. Can’t tell you how surprised I am that it is actually working!!!! I never had long lashes like I have now!!! Using it for about 3 months now and the result is amazing!!!!

- Monika O.

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PrimeBrow Complete

PrimeBrow Complete

Defined vibrant brows and more brow hair. Spoolie, tint and serum in one.

4.7
$44 $35.20

You save: $8.80 (-20%)

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I had lost the outside of both eyebrows. One is completely back and the other is growing.

- Dixy K.

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PrimeWand Nourish

No-mess moisturizer. 3% Hyaluronic Acid. Face base + primer + cuticle cream.

4.8
$28 $22.40

You save: $5.60 (-20%)

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The most effective natural moisturizer I've used. its in my purse... gets rid of dry patches, dull skin and flakes. I love it.

- Geena, 57

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5-in-1 PrimeWands

5-in-1 PrimeWands

Use these convenient wands as your face tint, lipstick, blusher, contour, and eyelid enhancer.

$28 $22.40

You save: $5.60 (-20%)

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I absolutely love the wands. The colors are soft and usable and the application could be handier. These have changed my life.

-Joyce S.

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PrimeWand Pearl

A highlighter that flatters mature women. Pure moonshine. No texture.

4.8
$28 $22.40

You save: $5.60 (-20%)

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It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control.

- Ashley, 63

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PrimeSkin Protect: SPF 40 Sunscreen For Mature Women

PrimeSkin Protect

SPF 40. Reduces photoaging by 3x. UVA + UVB protection

5
$35 $28

You save: $7 (-20%)

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I love this sunscreen. No white streaks or blotches, doesn’t feel like it’s clogging pores, glides on the skin smoothly and provides great coverage. I am very fair skinned, so need to wear sunscreen everyday. This is it!

- Mary F.

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PrimeSkin Indulge

Repairs your moisture barrier. Gentle everyday non-drying cleanser

$35 $28

You save: $7 (-20%)

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My skin feels like silk. Such a mild, soothing scent. I start my day with this cleanser. Also works as a great pick-me-up before I apply my foundation.

- Joanie C.

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Mega Savings on Limited Edition Bundles.

Flat 30% OFF.

Shop them only in this sale.

Stock up gifts.

Save like never before.

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Deluxe Prime Purse

5 full-sized Prime best-sellers. Impeccable brows and lashes. Dashing definition. Bright, radiant under eyes.

PrimeLash Mascara + PrimeEyes Glide + PrimeLash Growth Serum + PrimeBrow Complete + PrimeWand Pearl.

$169 $118.31

You save: $50.69 (-30%)

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PrimeLash Bundle

Why stop at envy inducing lash length when you can double your natural lash volume in 4 to 6 weeks?

4.84
$69 $48.45

You save: $20.55 (-30%)

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I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both

- Colleen B.

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2pcs PrimeLash Mascara

2pcs Mascara

We sell out PrimeLash Mascara several times a month. This solves the problem for you.

4.74
$56 $39.32

You save: $16.68 (-30%)

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I've another 2 mascaras. The black but also now the brown. They are simply the best!

- Anita H.

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Eclectic Eyes

Eclectic Eyes

PrimeLash Mascara in Black, Brown & Navy. Be bold.. or keep them guessing.

4.8
$84 $58.98

You save: $25.02 (-30%)

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I really didn’t think this blue would look good or age appropriate on me. I’m 71 and a blue eyed, natural redhead, whose copper is fading into a lighter red. I had tried a blue mascara years ago and tossed it. But this blue, WOW! It’s not in the least garish, it really is very flattering. I know own all 3 shades. Thank you.

- Red B.

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Ecstatic Eyes (All 3 Eyeliners)

Ecstatic Eyes

PrimeEyes Glide in Wood, Sapphire & Kohl. Mix and match for celeb-like looks.

$84 $58.98

You save: $25.02 (-30%)

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I have purchased in all three colors and I love their ease of use and their ability to stay on until I remove.

- Jennifer B.

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Both Mascaras + Serum

Our favorite bundle. Define your lashes, grow lots of new ones

4.8
$95 $66.70

You save: $28.30 (-30%)

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I really like both products. The mascara goes on like a dream and lasts all day/night. It doesn't smudge despite oily and hooded eyes- bonus! The serum is easy to apply and all the products are easy on my sensitive eyes. The brown mascara is a subtle enhancement and the black provides a little more pop for me.

- Ingrid W.

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PrimeWand Trinity

Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.

4.9
$84 $58.98

You save: $25.02 (-30%)

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I love this bundle! I’ve used similar products that are an all in one color product for years, but this by far is the best I’ve tried. The consistency is perfect and easily blendable with fingers. Lasts all day—great on lips too.

- Ashley

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Mascara + Lash Serum + Brow Complete

Mascara + Lash Serum + Brow Complete

Full, naturally long lashes with the winsome brows of your 20s!

$113 $79.34

You save: $33.66 (-30%)

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I like the product and had reordered both the mascara and the brow complete. Apparently, I made a mistake and ordered the mascara in black and the brown complete in taupe, rather than ordering brown in both. I offered to return what I had received in exchange for the items in brown as I couldn't use the darker colors, but she offered to replace with items without requiring that I return the ones I had received. It's unusual to get this kind of service anymore, so I certainly appreciate it. Thank you.

- RA Day 

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2pcs PrimeEyes Glide Eyeliner

2pcs PrimeEyes Glide

2 pcs of PrimeEyes Glide Eyeliner Zero patchiness. Buy Kohl, Wood or Sapphire.

$56 $39.32

You save: $16.68 (-30%)

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I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner.

- Marie L.

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Eyeliner + Mascara

Eyeliner + Mascara

Defined, alluring eyes with 10x longer, naturally lifted lashes. Attract attention like it’s easy.

$56 $39.32

You save: $16.68 (-30%)

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The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day.Comes off very easily with my face cleanser and warm water!

- Alyssa L.

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PrimeWand Complexion Stick Bundles

PrimeWand Complexion Bundles

Multitasking PrimeWand trios curated to suit fair, olive, and dark complexions. Enjoy 30% OFF.

4.8
$84 $58.98

You save: $25.02 (-30%)

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I love these PrimeWand Sticks! They blend so well and can be layered for a more dramatic look. They are not greasy like the Boom Sticks and they seem to stay on longer without becoming splotchy. I highly recommend all Prime products!

- Nieves R.

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Pro-Age Eye & Brows Makeup Set

Pro-Age Eye & Brows Makeup Set

We call it our most-sold bundle till date. Mature women call it a revolution in looking good.

4.8
$139 $97.59

You save: $41.41 (-30%)

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Love these products! My eyelashes haven’t looked this good in years and my eyebrows are filling out. Wouldn’t hesitate to recommend!

- Mona C.

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3pcs PrimeLash Mascara

3pcs PrimeLash Mascara

3pcs of our Best-Seller PrimeLash Mascara! 2 is a hoot. 3’s a steal.

4.74
$84 $58.98

You save: $25.02 (-30%)

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I love it! I finally feel like I have longer healthier lashes. I also love how natural my lashes look with this mascara. Your customer service is exceptional! Thank you!

- LaVonne J.

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PrimeSkin Indulge and Beauty Water

PrimeSkin Indulge and Beauty Water

Melt away make-up, gently. With our Beauty Water. Then repair & re-hydrate with our daily cleanser

$62 $43.53

You save: $18.47 (-30%)

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Not harsh on "mature" skin, and yet they do a great job. I like it...I must do as I've just opened my 3rd bottle!

- Dianne E

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Prime Purse

Prime Purse

Contains best-sellers: PrimeLash Mascara (Black), PrimeLip Lipstick (Razz My Berries), PrimeBrow Complete (Taupe), PrimeSkin Beauty Water & PrimeLip Gloss.

4.9
$118 $82.85

You save: $35.15 (-30%)

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Love all the products , they work just like you say they will. My face feels and looks better in just 4 weeks !

- Rebecca H.

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Why Shop Prime?

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ph Balanced

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Cruelty Free

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Hypoallergenic

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Doctor Tested

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30-Night Money Back

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Priority Shipping

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What Do Mature Queens Say About Prime Products?

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.