5 Make-Up Tips to Look Naturally Beautiful in 5 Minutes. Even If You’re Over 50.

5 Make-Up Tips to Look Naturally Beautiful in 5 Minutes. Even If You’re Over 50.

Tips from real (mature) women who’ve never modeled, mastered Photoshop, or had cosmetic surgery!

Tips from real (mature) women who’ve never modeled, mastered Photoshop, or had cosmetic surgery!

Tip #1: Moisturizer > Foundation

Tip #1: Moisturizer > Foundation

Foundation will enhance texture. No way around it. Instead, aim for intense hydration, without waxiness or stickiness. Your skin doesn’t have to be perfect as long as it is nourished & plump.

Foundation will enhance texture. No way around it. Instead, aim for intense hydration, without waxiness or stickiness. Your skin doesn’t have to be perfect as long as it is nourished & plump.

Tip #2: Spot Concealing is a Thing

Tip #2: Spot Concealing is a Thing

Forget the whole inverted V. You can add a touch of concealer in a shade that complements your skin tone for a veil of coverage across areas that have blemishes and age spots.

Forget the whole inverted V. You can add a touch of concealer in a shade that complements your skin tone for a veil of coverage across areas that have blemishes and age spots.

Tip #3: Focus on Brows

Tip #3: Focus on Brows

Frontiers in Psychology research has found that full, fluffy brows are an easy way to look framed, natural, and gorgeous. Shape your brows, tame unruly hair, and hide the bald spots.

Frontiers in Psychology research has found that full, fluffy brows are an easy way to look framed, natural, and gorgeous. Shape your brows, tame unruly hair, and hide the bald spots.

Tip #4: Use Brown or Navy Mascara

Tip #4: Use Brown or Navy Mascara

Black is dramatic. But black looks fake. Brown and deep navy give the same length, volume & separation, without being over the top. They stain less too.

Black is dramatic. But black looks fake. Brown and deep navy give the same length, volume & separation, without being over the top. They stain less too.

Tip #5: Use a Tint Instead of Blush (Or Contour)

Tip #5: Use a Tint Instead of Blush (Or Contour)

The right all-over tint can change your life.


Tints are buildable, purposely sheer and utterly glossy formulas that meld with your skin oils to create a custom (insanely flattering) shade.

The right all-over tint can change your life.


Tints are buildable, purposely sheer and utterly glossy formulas that meld with your skin oils to create a custom (insanely flattering) shade.

Tints are forgiving. Made a mistake? Blend the extra product in with your fingers. Don’t start over again.

Tints replace half a dozen items. They act as lipstick, blush, contour and more. Build up the pigment accordingly.

Tints aren’t plain cosmetic. They have skin treatment properties to heal dry patches and inflammation.

Tints are forgiving. Made a mistake? Blend the extra product in with your fingers. Don’t start over again.

Tints replace half a dozen items. They act as lipstick, blush, contour and more. Build up the pigment accordingly.

Tints aren’t plain cosmetic. They have skin treatment properties to heal dry patches and inflammation.

survey results
survey results

Without Facetune or Photoshop.

Without struggling with tens of products.

Without cakey make-up settling in lines, choking your sensitive, mature skin.

Without Facetune or Photoshop.

Without struggling with tens of products.

Without cakey make-up settling in lines, choking your sensitive, mature skin.

I’M READY. REVEAL THE SECRET
I’M READY. REVEAL THE SECRET

Newsflash: You DON’T Have to Use More Make-Up As You Age. Simplify Instead.

Post 50, naturally healthy is stunning!


In fact, the more make-up you pile on:


  • The more you damage your skin, which is already losing collagen. You dehydrate it further, deepening wrinkles.


  • The more you start to see what is creative self-expression as “work”. You buy expensive products that sit in your make-up bag and eventually expire. Mature women have limited energy …. They shouldn’t spend it beating themselves up cause they can’t look good with ineffective cosmetics!


Give Us 5 Minutes. We’ve Made Ageless Beauty, Easy.

Cool Undertone

Neutral Undertone

Warm Undertone

PrimeWand Pigment is your lipstick, blush, contour, bronzer is one sleek stick.


A sheer, buildable tint that’s crafted with love for women over 50.


Helps your face come to vibrant life. In 5 minutes flat.


Infused with olive oil, avocado oil, vitamins A, C, E, H, beet extract, and active nutrients that coax cells to repair age induced damage … It is clean multi-tasking make-up for the youthful, natural flush of excitement we know you miss.

PrimeWand Pigment is your lipstick, blush, contour, bronzer is one sleek stick.


A sheer, buildable tint that’s crafted with love for women over 50.


Helps your face come to vibrant life. In 5 minutes flat.


Infused with olive oil, avocado oil, vitamins A, C, E, H, beet extract, and active nutrients that coax cells to repair age induced damage … It is clean multi-tasking make-up for the youthful, natural flush of excitement we know you miss.

I’M READY. REVEAL THE SECRET
I’M READY. REVEAL THE SECRET

PrimeWand Nourish

The power of 3% Hyaluronic Acid in a no-mess moisturizing stick. Use as face base, primer, to banish ashy elbows and knees.


$28

PrimeWand Pearl

Highlighter for women over 50. Forget chunky glitter and drying powders. Just molten, wet glow to enhance your features.


$28

PrimeWand Trinity

PrimeWand Pigment, PrimeWand Nourish and PrimeWand Pearl in an eco-friendly bag. Replace dozens of products. 10% OFF.

$71

PrimeWand Nourish

The power of 3% Hyaluronic Acid in a no-mess moisturizing stick. Use as face base, primer, to banish ashy elbows and knees.


$28

PrimeWand Pearl

Highlighter for women over 50. Forget chunky glitter and drying powders. Just molten, wet glow to enhance your features.



$28

PrimeWand Trinity

PrimeWand Pigment, PrimeWand Nourish and PrimeWand Pearl in an eco-friendly bag. Replace dozens of products. 10% OFF.

$71

Frequently Asked Questions

How long will this tube of PrimeWand Pigment last?

PrimeWand Pigment lasts up to 4 months, with regular use.

How can one shade work for every woman?

There will always be exceptions. First, PrimeWand Pigment is designed to be buildable. You control the pigment intensity and pay off. Second, when you are excited or flushed, the blood rushes to your face, painting your skin the color of joy. This is the happy hue we’ve developed in a tube.

Where can I use PrimeWand Pigment?

Have fun with it. Think of it as a hint of joy, wherever it’s needed. Pale and tired? Cheeks light up with our tint. Lips dry and lifeless? Pump back an inviting vigor of life by using your magic wand as a lipstick. Contour for definition.


Perk up your decolletage.


You are only limited by your imagination.

Is PrimeWand Pigment Hypoallergenic?

Yes! Like all Prime products, this stick of heaven is hypoallergenic, pH balanced, and tested with 1200 mature women.

Organic, hypoallergenic, serum-based
Organic, hypoallergenic, serum-based